Software to Southeast Asia

Software To Southeast Asia is a unique organization that helps software companies establish and increase market share across Southeast Asia, India and the Middle East.

Capabilities

We review client's products and reputation, regional competitors, available and potential market share, and client commitment to the region.

Experience

Over the last 13 years we have been responsible for distributing millions of licenses across the following countries on behalf of represented companies

A unique organization

Our expertise is singularly focused on connecting our select clients to our large and established network of distribution partners throughout the region.

These large and highly successful distribution partners have longstanding and profitable relationships with us. These are both professional and personal relationships. We manage these relationships on behalf of, and along with our clients, to ensure the best outcomes.

Our relationships ensure that only the strongest and most established distribution partners work with our clients and their products.

We work with both B2C and B2B software products, where there is a clear path to large sales and market share. We are less successful in situations where an incremental increase in market share is the goal.

Capabilities

We review client's products and reputation, regional competitors, available and potential market share, and client commitment to the region.

Our distribution partners are tapping into their extremely large distribution networks, built over decades (both physical and online), to meet target sales goals for our clients.

We also consult with all of our distribution partners for their perspective on the potential market opportunity, and willingness and enthusiasm to commit to the sales and distribution efforts.

We are often able to negotiation commitments to purchase, upfront, significant number of licenses when the market opportunity is compelling.

Experience

Over the last 13 years we have been responsible for distributing millions of licenses across the following countries on behalf of represented companies:

  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Philippines
  • Sri Lanka
  • Bangladesh
  • Nepal
  • Bhutan
  • Myanmar
  • Dubai
  • Maldives
  • South Africa

We also have capabilities in other areas of the world (South and North America, Europe, Africa) depending on the product and current distribution partners.